The North Face - Retail Loop

The North Face brand was established in 1968, in San Francisco, California, created when Douglas Tompkins and Kenneth "Hap" Klopp a tackle shop, which eventually acquired its present name "The North Face. This name was chosen because the north face of the mountain in the northern hemisphere is usually the steepest climb, the colder and more difficult face to face. In 1980, ski wear, the product line was added, finally, the camping equipment was also added. The North Facenow a wholly owned subsidiary of VF Corporation. Tompkins, the company sold in 1998 [citation needed]. Today, The North Face is now in San Leandro, California, near his brother's company, based JanSport [1]. JanSport is the world's largest producer backpack, and together sell JanSport and The North Face, almost half of all small backpacks sold in the U.S.. [1] The North Face is easily recognizable logo consists of a gently sloping quarter-circle with two lines within it. ThisIt is apparently an interpretation of the famous Half Dome rock formation in Yosemite National Park. Next to the symbol, the words, THE NORTH FACE are embroidered in large block letters. In late 1990 and early 2000 with the advent of desert chic, The North Face is a popular brand and its popularity has increased significantly, especially among young people and students. This popularity can be attributed in part to the fact that the stars of hip-hop has often been seen with The North...